Focus Session - Flavor Quest: Discovering Flavours and Off-Flavours of No & Low Alcohol Beers

Description: This event will feature presentations from renown flavour kit providers, who will elucidate the unique aspects of flavour perception in NABLABs as compared to traditional beers. Participants will gain insights into why certain flavours and off-flavours are more prevalent in NABLABs. Our experts will provide a comprehensive analysis of the key aromas and off-flavours that characterize these beverages, enhancing the brewer's ability to discern and appreciate the subtleties of NABLABs.
The workshop will also include a practical tasting session, where attendees will have the opportunity to sample beers infused with typical flavours and off-flavours. This hands-on experience is designed to refine sensory skills and deepen the understanding of the flavour profiles specific to NABLABs.

Relevance: With the increasing popularity of NABLABs due to health and lifestyle trends, understanding their unique flavour profiles is crucial for brewers aiming to meet consumer expectations and create high-quality products. Identifying and managing off-flavours is essential for maintaining the quality and consistency of NABLABs. This workshop provides valuable knowledge for brewers to enhance their quality control processes. In addition, the workshop will help brewers to educate consumers about the distinct flavours in NABLABs and can enhance their appreciation and enjoyment of these beverages, fostering a more informed and engaged customer base.

Brewing Summit 2025 Theme: Our workshop aligns with the Brewing Summit 2025 theme, "Evolving in a New Environment," by addressing key brewing industry challenges and opportunities:

Market Trends: Responding to current trends.
Quality Control: Emphasizing off-flavour management for NABLABs.
Sensory Challenges: The sensory perception of NABLABs differs from traditional beers, presenting new challenges for brewers.
Collaborative Learning: Fostering knowledge sharing among industry experts.