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ASBC and Master Brewers

Focus Session - THC Beverages: Navigating Quality, Regulations, and Technical Challenges

Wednesday, August 13, 2025
3:00pm - 4:15pm PDT
Location: Springs Ballroom A-C
Description: This is a joint focus session put together by the ASBC and MBAA is a primer for brewers on the production of THC beverages. It will have three key areas: an overview of THC beverages and product development, regulatory concerns, and technical concerns. This focus session will appeal to those who want to understand the complexity of developing, producing, and selling high-quality THC beverages.

Relevance: This topic comes at a time where many brewers are looking to expand their offerings outside of beer. Many are exploring THC even though the regulations for THC beverages in the United States are challenging to navigate. We want to ensure that brewers can pursue these beverages in a safe, legal, and quality way that supports our industry. The topics covered in this session will have takeaways for breweries of any size. Additionally, as a joint session between ASBC and MBAA, it will appeal to a broad range of conference attendees.

Brewing Summit 2025 Theme: The beverage landscape is rapidly changing and evolving and THC beverages are playing a role in those changes. This session comes at a great time and aligns with the theme, “Evolving in a New Environment’” because it will help break down some of the mystery and challenges that are behind creating THC beverages and provide much needed information on the latest technical research and regulatory concerns that come with creating a new space in the market for these types of beverages.

Learning Objectives:

  • This session will introduce what THC beverages are and how breweries can approach this emerging market.
  • Attendees will also learn about regulatory concerns and safety guidelines when it comes to these types of beverages in the current market.
  • At the end of the session, attendees will walk away with technical information on THC Beverages, so everything on creating these types of beverages, to analytic methods used, and packaging and handling methods.